On 14th February, 2011, the Ayrshire Economic Partnership (AEP) made a commitment to work together to strengthen and develop the tourism sector in Ayrshire & Arran by supporting business growth, creating jobs and improving our communities. This Ayrshire & Arran Tourism Strategy 2012-17 is the first tangible step in fulfilling 
that commitment – a strategy that has been developed and shaped through extensive engagement from all stakeholders. The strategy recognises the great strengths and assets that we have, setting out a clear vision and ambitious objectives.
The AEP members, and the organisations they represent, are fully committed to supporting the sector in implementing the 
strategy. Success will require businesses, the voluntary sector, communities, as well as the public sector to all make significant contributions, sustained over the five years.
Whether you are actively involved within the sector already, or have a more general interest in seeing the region prosper, we would encourage you to get engaged and get involved.
NEW CUMNOCK HISTORY 
Social Enterprises such as New Cumnock Community Open Air Swimming Pool should be given every bit of FREE publicity available eg in Welcome to East Ayrshire, Ayrshire Visitor, etc..